A project team that is working on a proposal for a potential new customer realizes midway through the project that the products it's able to offer do not meet the needs of the potential customer. As a result, the project team decides to recommend a couple of its competitors whose products are better suited to the customer's needs. The team leader of the project commented that doing the right thing by the customer was more important than just making the sale. According to the textbook, this action taken by the project team is an example of __ social responsibility