A promotional strategy that devotes marketing efforts to the end consumer to encourage their buying power is most accurately known as a:

		communication strategy
		push strategy
		media strategy
		pull strategy
		creative strategy

Studies on colour psychology indicate the colour red is associated with

	a.	Authority
	b.	Excitement
	c.	Strength
	d.	Both a) and b)
	e.	All of the above

Non-product related attributes do not include:

	a.	Price
	b.	Packaging
	c.	User Imagery
	d.	Ingredients
	e.	All of the above are non-product related attributes

The colour yellow is said to be associated with:

	a.	Optimism
	b.	Clarity
	c.	Warmth
	d.	Both a) and b)
	e.	All of the above

IMC stands for:

		Integrated Marketing Communications
		Innovative Marketing and Creativity
		Innovative Marketing Communications
		Interactive Meaningful Communications
		Integrated Management and Control

Keller's dimensions of brand knowledge indicate that there are three types of brand associations:

	a.	Knowledge, liking and preference
	b.	Attributes, benefits and preference
	c.	Attributes, benefits and attitudes
	d.	Knowledge, benefits and liking
	e.	Knowledge, attributes and attitudes