A proposal is a plan or suggestion that you put forward to be considered by others. Think of your proposal as a "brainstorm", or a planning guide for your transfer assignment. You can always change your topic, but by creating a proposal, you will demonstrate that you have considered your topic from different angles. Please follow the planning guide below to create your proposal.

1. Topic:State what the cause you are trying to gain support for will be.
2. Purpose: What is your opinion on the topic you've selected. Why are you trying to get support for it? State your possible solutions to the issues that you will raise.
3. Audience:Create some ideas about the company you are working for in this excercise. Why do they want to improve their public image with this campaign?
4. Research:What research questions will you ask in order to look for answers. (Possible questions: What facts do I need to support my overall discussion? Do I need to define any terms/ideas? Is there a counter argument to my opinion that I need to summarize?)