A prospective seller participating in JOE K's RFP, "BIG PHARMA", calls JOE K to discuss the pricing contained in BIG PHARMA's proposal. "BIG PHARMA" is also a large customer of JOE K's company, and a long-time supplier to his company with superb performance in the past. JOE K would really like to see "BIG PHARMA" win the business for his project. As the Procurement Manager, TRACEY has visibility to all of the pricing provided by other prospective sellers. During the discussion, "BIG PHARMA" asks TRACEY for "guidance" on their pricing so that it can be competitive with the other sellers. 

How should TRACEY respond to BIG PHARMA's representative? If there's an issue, identify that, too?

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