Question
a) Provide an example of a product that follows a value-added pricing strategy. b) Provide an example of a brand extension. c) Discuss the pros
a) Provide an example of a product that follows a value-added pricing strategy.
b) Provide an example of a brand extension.
c) Discuss the pros and cons of disintermediation 4 pros and 4 cons and Use at least 2 sources to back up your arguments.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
