A public university in the New Jersey metropolitan area wants to introduce an Executive MBA (EMBA) program for the very first time. The university wants to make the program affordable and at the same time provide high quality education to its students. What should be the defining characteristics of the target market for this program? How can the university design its four P's strategy to reach this target market? (List each of the four P's and write the suggested action under each P.)

Elements of Marketing Mix- the 4 Ps.

• 1. Product. A product is the heart of the marketing mix. All marketing activities begin with the product. The product is not a physical entity alone;
• 2. Price.
• 3. Promotion.
• 4. Place (or Distribution)