a publicly-traded company to research and provide a professional report that will include the following:

Part A - Firm Strategy and Financial Analysis:

1. Mission statement
2. Business model:
   1. Strategy description: What is the customer value proposition?
   2. Differentiation of products or services.
   3. Operations.
3. Financial statement analysis:
   1. Focus on key areas--profitability, efficiency, ROI, and financial leverage. Three to five key ratios may be sufficient for your presentation. You may use all available sources for ratios; however, you are not required to calculate the ratios. It is recommended that you review the annual reports for at least 2 years or more. This review helps you gain an understanding of the firm's strategy during a prior year so that the outcome of the strategy can be evaluated.

Part B - Firm Strategy Implementation and Balanced Scorecard:

1. Competitive and business factors:
   1. Describe the industry and trends and major competitors (include global business issues).
   2. Identify critical success factors (CSF) (What does the firm need to do to implement strategy, such as product quality, customer service, technology and increasing market share?).
   3. Identify the firm's strengths and weaknesses.
   4. Determine the firms competitive threats.
   5. Identify the opportunities for competitive advantage.
   6. Determine the major ethical and social responsibility issues.
   7. Identify the major business risks.
2. Customer analysis (include global business issues):
   1. Determine the customer value proposition (related to CSF).
   2. Determine who the customers are.
   3. Identify the firm's important market strategies and segments.
   4. Indicate the size of the market and your firm's approximate market share.
   5. Describe recent new product/service introductions and the firm's new product/service plans.
3. Key Value drivers (related to CSF):
   1. Identify the key value drivers (Your response should address what drives value for the firm. Your answer might be a list of several factors such as the firm's ability to introduce a stream of innovative new products, quality products, superior service, and so forth. These will be related to the CSF. The firm's balanced scorecard would have leading and lagging measures relating to the value drivers. There would be linkages between the value drivers and financial measures evident on the strategy map.).
   2. Explain how they affect sales growth and profits.
4. Balanced scorecard and strategy map (firm strategy level).
   1. Create a balanced scorecard for the organization based on the information that you have researched and analyzed for the organization.