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? _ _ _ _ _ _ a r e a c o l l e c t i o n
of s t a t i s t i c s , t r e n d s , a n d a t t i t u d e s t h a t h e l p it to i d e n t i f y , s e g m e n t , a n d t a r g e t s p e c i f i c g r o u p s of c o n s u m e r s .
of s t a t i s t i c s , t r e n d s , a n d a t t i t u d e s t h a t h e l p it to i d e n t i f y , s e g m e n t , a n d t a r g e t s p e c i f i c g r o u p s of c o n s u m e r s .
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Purchasing and Supply Chain Management
Authors: W.C Benton
3rd edition
78024110, 978-0078117091, 78117097, 978-0078024115
