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A razor manufacturer introduces its new three-blade razor at a relatively low price to counter competition and to encourage more consumers to purchase it. Through
A razor manufacturer introduces its new three-blade razor at a relatively low price to counter competition and to encourage more consumers to purchase it. Through this approach to pricing, the razor manufacturer hopes to create a rapid mass market within a short span of time and obtain large economies of scale. This is an example of ________. a penetration policy a skimming policy bundle pricing cost-plus pricing
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