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A reactive stance to the marketing environment is best described as one where marketers do what? Question 5 Select one: a . view change as
A reactive stance to the marketing environment is best described as one where marketers do what?
Question Select one:
a
view change as something that must be investigated occasionally
b
do nothing and hope that change will not impact on operations or markets
c
view change as undesirable, threatening and potentially dangerous
d
attempt to forecast changes and develop strategies for minimising the impact of change
e
treat the environment as an uncontrollable element to which they must respond or adapt
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