A recent article highlighted how shares of the popular Peloton exercise bike skyrocketed as a result of the coronavirus pandemic. However, the article also demonstrated that shares in Peloton dropped significantly due to the negative way the exercise bike was shown in a popular movie. First of all, what is a shareholder, and which of the business organizations that we have studied to this point rely most on shareholders to succeed? Additionally, what can the instability of the share price of Peloton teach us about the major risks and rewards associated with being a shareholder?