A recent brand audit showed that Brand X has negative power. Which of the following is the best explanation? Poor distribution, which makes it hard to find/buy. Higher prices than competitors. Lack of advertising. A recent scandal that made leadership look unethical. Question 9 (1 point) Imagine that you're the Chief Marketing Officer of Nike and your team has noticed that the men's dress shoe market is growing quickly and that Nike the factories, materials, and distribution to make money targeting this segment with traditional leather dress shoes. Based on what we discussed in class, what should you recommend? No, we need more information on the precise size, nature, and preferences of the segment before we can finalize the design. No, we should not do this: it would undermine the brand. Yes, we should target this segment, because revenue is king. Yes, we should expand to this new segment because our historic focus on athletes has been too narrow