A recent study indicates that a variety of retailers sell one-carat diamonds, but consumers pay vastly different
Fantastic news! We've Found the answer you've been seeking!
Question:
A recent study indicates that a variety of retailers sell one-carat diamonds, but consumers pay vastly different prices at Costco versus Tiffanys. The diamonds are a commodity; they must meet the same standards and are rated the same. Why would a consumer spend thousands more to buy a stone at Tiffanys?
Expert Answer:
Posted Date:
