Question
A recent study indicates that a variety of retailers sell one-carat diamonds, but consumers pay vastly different prices at Costco versus Tiffanys. The diamonds are
A recent study indicates that a variety of retailers sell one-carat diamonds, but consumers pay vastly different prices at Costco versus Tiffanys. The diamonds are a commodity; they must meet the same standards and are rated the same. Why would a consumer spend thousands more to buy a stone at Tiffanys?
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Practical Financial Management
Authors: William R. Lasher
8th edition
1305637542, 978-1305887237, 1305887239, 978-1305637542
