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A regional manager at Sally's Beauty Supply, a chain of retail stores selling hair and beauty products, is reviewing sales data after a recent in
A regional manager at Sally's Beauty Supply, a chain of retail stores selling hair and beauty products, is reviewing sales data after a recent instore promotion. The data show success in
some stores and limited response in others. To understand the differences between stores, the manager will probably next review the company's:
Multiple Choice
Financial statements, to investigate current and past profits.
Implementation programs, to see if the promotion was handled consistently in the different stores.
Brand awareness study, to assess national levels of awareness.
Analysis of national trends in vitamins and herbal supplements, to help predict future sales.
Mission statement, to see if it needs adjusting.
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