a) Relate one method which Cozy Eatery can adopt to increase its F&B business customer base in each of the following departments with reference to your experience in running a virtual company in MonsoonSIM: (i) Retail, (ii) B2B, (iii) Marketing

b) Business environment is always competitive. Innovative organisations succeed not by imitation but by re-invention. Outline plans for Cozy Eatery to harnesses innovation to design two new products or services for its F&B business. You may refer to Enterprise Singapores Business Excellence Framework on Process Innovation. Write based on your own creativity, research or apply innovations from any industry to Cozy Eatery.