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A relatively long attribute line ( e . g . 'clean mouth feel' ) indicates which of the following Consumers have a hard time differentiating
A relatively long attribute line eg 'clean mouth feel' indicates which of the following
Consumers have a hard time differentiating brands on this attribute
Consumers have an easier time differentiating brands on this attribute
Longer attribute lines indicate unattractive repositioning options
Attribute line length has no implications for positioning strategy
Longer lines indicate greater attribute overlap
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