A renowned hospital is slated to establish its new branch within the penang international city centre (picc) bayan baru penang which is close to residential areas around the southwest district the free trade zone and the penang international airport. As a matter of fact penang has also become a popular destination for medical tourism in the last decade.

1. Explain to the management of this hospital why core values are important to them
2. Propose and justify four core values that you think most important to this hospital
3. Propose and briefly elaborate 2 strategies this hospital can adopt in order to attract potential customers.