A reputed company sells a wrist watch to a wholesaler making a profit of 10%. The wholesaler, in turn, sells it to the retailer making a profit of 10%. A customer purchases it by paying Rs. 990. Thus the profit of retailer is 2(3/11)% What is the cost incurred by the the company to produce it? A. 700 B. 600 C. 800 D. 900 E. None of these