A research laboratory was developing a new compound for the relief of severe cases of hay fever. In an experiment with 36 volunteers, the amounts of the two active ingredients (A & B) in the compound were varied at three levels each. Randomization was used in assigning four volunteers to each of the nine treatments.

1.1) State the Null and Alternate Hypothesis for conducting one-way ANOVA for both the variables 'A' and 'B' individually.?

1.2) Mention the business implications of performing ANOVA for this particular case study.?