Answered step by step
Verified Expert Solution
Question
1 Approved Answer
A researcher at a marketing firm examines whether the age of a consumer matters when buying athletic clothing. Her initial feeling is that Brand A
A researcher at a marketing firm examines whether the age of a consumer matters when buying athletic clothing. Her initial feeling is that Brand A attracts a younger customer, whereas the more established companies (Brands B and C) draw an older clientele. For 600 recent purchases of athletic clothing, she collects data on a customer's age (Age equals 1 if the customer is under 35, 0 otherwise) and the brand name of the athletic clothing (A, B, or C). A portion of the data is shown in the accompanying table.
Purchase | Age | Brand |
---|---|---|
1 | 1 | A |
2 | 1 | C |
600 | 0 | B |
Excel Data File- Please see below
a-1. Construct a contingency table that cross-classifies the data by Age and Brand. Provide the frequencies in the accompanying table.