A researcher is carrying out a conjoint analysis to dotermine the dogree to which consumers value weight, styling, price and the presence of a retractable power cord in a now vacuum cleaner. She asks consumers to rank their preferences among descriptions of a large number of alternative vacuum cleaner products, and she uses multiple rogression to analyze the results. In this multiple regression analysis, which of the following should be the dependent variable? Weight of vacuum cleaner Consumer preterence ranks Absence of retractable power cord Vacuum cleaner price Presence of retractable power cord