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A researcher tested 10 individuals who had seen TV ads for a particular medication and another 9 individuals who had read an ad for the
A researcher tested 10 individuals who had seen TV ads for a particular medication and another 9 individuals who had read an ad for the same medication in a magazine. All of these individuals took a multiple-choice test about the medication, which was scored as a percentage of correct answers. The researcher's question was: Do people who see the ads on TV do better on this test compared to those who read the ads in a magazine? what is the most appropriate test to use
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