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A researcher wants to determine whether shelf location is a useful predictor of sales for razors at a chain of department stores. He would like

A researcher wants to determine whether shelf location is a useful predictor of sales for razors at a chain of department stores. He would like to see if the average sales is different between the groups and if shelf location is a good predictor of sales. Now suppose that the researcher would like to add Price and Advertising as predictors along with Shelf location to predict sales.

What kind of analysis does this situation warrant with discrete and continuous independent variables and a continuous dependent variable?

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