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A restaurant chain hired a researcher to understand the extent to which customer perceptions of value, atmosphere, quality, and a location variable labeled centre explained

A restaurant chain hired a researcher to understand the extent to which customer perceptions of value, atmosphere, quality, and a location variable labeled centre explained customer loyalty. The location variable was a dichotomy variable and took the value of 1 if the restaurant was located in a shopping centre and 0 if it was a standalone location. After collecting relevant data from a sample of survey participants, a multivariate regression analysis was conducted, and the results are shown below.

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