A restaurant is famous for her spicy beef dishes. This restaurant wants to create additional value to increase customer delight. 

(1) Define the current value. (2) Propose the additional value and explain. 

Answer using pyramid matrix approach

 

Spicy beef dishes is a traditional Indonesian meat dish originating from Padang. The dish is made with a combination of thinly sliced beef that's fried until crispy and a spicy chili sambal. The sambal is usually served on top of the meat. The beef is typically fried in the mix of reduced shallots, garlic, ginger, sugar, water, oil, and salt.

 

 

- Social impact Life changing Self- transcendence Emotional Provides Self- hope actualization Motivation Heirloom Affiliation and belonging Reduces Rewards me Nostalgia Design/ Badge value anxiety aesthetics 12 Wellness Therapeutic Fun/ Attractiveness Provides value entertainment access Functional Saves times Simplifies Makes money Reduces Organizes Integrates Connects risk i Reduces effort Avoids hassles Reduces cost Quality Variety Sensory Informs appeal