A retail chain sells two products: Product X with a selling price of $40/unit and variable cost
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Question:
A retail chain sells two products: Product X with a selling price of $40/unit and variable cost of $20/unit, and Product Y with a selling price of $60/unit and variable cost of $30/unit. Fixed costs are $150,000.
- Requirements:
- Calculate the contribution margin per unit and contribution margin ratio for each product.
- Determine the break-even point in units and sales dollars for each product.
- Perform a sensitivity analysis assuming a 10% decrease in variable costs for Product X.
- Recommend pricing strategies to maximize overall profitability.
Related Book For
Cornerstones of Managerial Accounting
ISBN: 978-0324660135
3rd Edition
Authors: Mowen, Hansen, Heitger
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