A retail company identifies that it is losing sales because customers are not promptly informed about promotions and sales points. The company needs to react quickly. A project charter is created along with requests to develop a mobile application for the customer. The marketing department has a long list of features to add to the application, but there are no specifications. Considering the objective to deploy customer value, which project life cycle approach should be chosen? High Incremental Agile Frequence of Delivery Predictive Iterative Low High Degree of Change