Question
A retailer buys a pair of socks that were originally priced at $1 a pair including the manufacturer's profit margin of 7%. The exporter takes
A retailer buys a pair of socks that were originally priced at $1 a pair including the manufacturer's profit margin of 7%. The exporter takes only a 3% margin on the socks, the wholesaler takes a 5% margin on the socks, a distributor earns an 11% margin on the socks, and the retailer sells them at $3.00 a pair. Which of the following statements about the process are accurate?
The retailer has taken a straight Keystone mark-up to simplify the pricing decisions.
The consumer is not subject to successive marginalization since the socks are only $3.
The retailer is using a bait-and-switch tactic not a loss leader approach.
The retailer is employing a demand-oriented strategy.
None of the above.
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