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A retailer expects to sell $ 3 0 , 0 0 0 worth of tooth floss in a typical month without advertising. In July, while

A retailer expects to sell $30,000 worth of tooth floss in a typical month without advertising. In July, while running a newspaper ad campaign that cost $2,000, the store sells $35,000 worth of tooth floss. It engages in no other promotions or nonrecurring events during the month. Calculate incremental sales, lift, and cost of incremental sales. Analyze the results.
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