A retailer is considering a 33% off sale on blenders currently priced at $54. The retailer pays $29 per blender from the manufacturer.

? What is the initial gross margin? ? What is the proposed sales price? ? What is the volume hurdle that must be achieved for the sale on blenders to improve profits through the sale of blenders alone? ? Instead of a sale management is considering a price increase to $59. What would be the maximum allowable loss in the number of units sold?