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A retailer is having difficulty deciding on the number of categories and the assortment of brands per category he should carry. a . Advise this
A retailer is having difficulty deciding on the number of categories and the assortment of brands per category he should carry. a Advise this retailer on the factors he should consider when contemplating these merchandising decisions. b This retailer is being told that in addition to making prudent category and assortment decisions, he should also have a sound visual merchandising plan for his brands. What is the importance of visual merchandising for the retail environment? 
A retailer is having difficulty deciding on the number of categories and the assortment of brands
per category he should carry.
a Advise this retailer on the factors he should consider when contemplating these
merchandising decisions.
b This retailer is being told that in addition to making prudent category and assortment
decisions, he should also have a sound visual merchandising plan for his brands. What is
the importance of visual merchandising for the retail environment?
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