A retaller decides to use POP (point-of-purchase) displays to promote one of its products Which of the following is most likely to be the objective of this initiative Multiple Choice Encouraging repurchase Building goodwill Guaranteeing complete sale Providing in-home support Increasing brand trial Which of the following statements is true about puffery Multiple Choice 01:42 It is an illegal exaggeration of praise about a product o It is similar to cold calls but does not involve personal meetings It is considered as deception in the European Union It is protected by the Charter of Rights and Freedoms It is a form of sweepstakes that requires an entrant to complete a task by filling out a form