A sales group is discussing ideas for a new potato chip. Two ideas are presented, a chip that is tube shaped and a square chip. As the group continues to discuss the pros and cons of the two shapes, one group member blurts out, 'Why don't we just make squid flavored chips.' This gives the group a new direction in which to think and they eventually decide to go with the idea of a squid flavored potato chip. 

What explains the group's decision to make this not-so-appetizing flavor of potato chip