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a. Segments can be effectively reached and served. b. Effective programs can be formulated for attracting and serving the segments. Which segmentation criteria do the
a. Segments can be effectively reached and served. b. Effective programs can be formulated for attracting and serving the segments. Which segmentation criteria do the above two statements signify? A
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Fundamentals of Management
Authors: Stephen P. Robbins, David A. DeCenzo
8th Canadian edition
133856747, 978-0133856743, 978-0134283593
