A. Select any Multinational company and explain the following based on Consumer Behaviour: (5 Marks each) 1. Explain in detail why it's important for the company selected to know how consumers learn about products and services and importance of conditioning results in learning. 2. Explain in detail how selected company apply both classical and instrumental conditioning and both processes helps consumers to learn about products. 3. Explain in detail with examples, why it is important for the selected company to recognize that products can satisfy a range of consumer needs and the various practices/approaches to predict what will motivate consumers. 4. Explain in detail with examples for evaluating and choosing a product, how the selected company enhances consumer's degras of mualvan