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[A senior engineer from a European electronics company] was sent to Saudi Arabia on a four-year assignment, at a cost to his employer of about

[A senior engineer from a European electronics company] was sent to Saudi Arabia on a four-year assignment, at a cost to his employer of about $4 million. During those four years, he learnt fluent Arabic, gained new technical skills, and made friends with important businesspeople in the Saudi community. But upon returning home, the man was shocked to find himself frequently scolded that the way things were done in Saudi Arabia has nothing to do with the way we do things at headquarters. Worse, he was kept waiting almost nine months for a permanent assignment which, when it came, gave him less authority than he had had abroad. Not surprisingly, the engineer left to join a direct competitor a few months later and ended up using the knowledge and skills he had acquired in Saudi Arabia against his former employer.

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