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A senior executive of a department store chain visits one of the stores every week and pretends to be a customer. She records her observations
A senior executive of a department store chain visits one of the stores every week and pretends to be a customer. She records her observations on the service provided by the store's sales associates and the manner in which her queries were handled. Sales associates who meet the service standards are awarded a small bonus. The executive is most likely a(n) Multiple Choice O mystery shopper. retail inspector. store advocate. O early adopter. innovator
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