a. Service is any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything. Based on this definition, List the characteristics of services, and explain the characteristics in detail with examples.

b. As a specialist of Strategic Marketing, do you think new services are realities that has come to stay? If yes, mention and explain the new services realities in a logical manner and if no, express your sentiment.

c. How do you understand self-service in comparison with person-to-person service? Explain how to manage product-service bundles and itemize the key service differentiators.