Question
A shift in the sales mix from products with high contribution margin ratios toward products with low contribution margin ratios will lower the total contribution
A shift in the sales mix from products with high contribution margin ratios toward products with low contribution margin ratios will lower the total contribution margin of a company. Subsequently, the break even point will increase as more products need to be sold to cover fixed costs.
True
False
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Bank Strategy, Governance And Ratings
Authors: P. Molyneux
3rd Edition
0230313345, 9780230313347
