A shoe manufacturer hires a market research consultant to gather consumer feedback on a new style of women's rainboots. The researcher recruits a group of 10 women between the ages of 18-50 to participate in a focus group. They are guided by a moderator in a discussion to learn attitudes and purchase intentions for the new rainboot. This approach is which type of research design?

Causal Research

Exploratory Research

Descriptive Research

Secondary Research

Explain briefly why you chose the answer that you selected