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A significant difference between the purchase process in consumer markets (B-2-C) and purchasing in business markets (B-2-B) Is the thorough and orderly search done by

A significant difference between the purchase process in consumer markets (B-2-C) and purchasing in business markets (B-2-B) Is the thorough and orderly search done by business buyers as well as their method of choosing a supplier, which is issuing an RFP and then evaluating the suppliers' proposals.

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