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A site is using time-decay attribution with a half-life of 7 days and a look-back window of 21 days. A conversion of 100 has to
A site is using time-decay attribution with a half-life of 7 days and a look-back window of 21 days. A conversion of 100 has to be attributed across three touch-points. Touch point T1 was 3 days ago. T2 was 5 days ago and T3 was 11 days ago. No history of the customer exists prior to that. The attribution to the three touch points should be
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Hospitality Law Managing Legal Issues In The Hospitality Industry
Authors: Stephen C Barth, Diana S Barber
5th Edition
1119299098, 9781119299097
