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A small company's executives decided to target one segment of the market with strong growth ability. What type of competitive advantage is this? Question 3

A small company's executives decided to target one segment of the market with strong growth ability. What type of competitive advantage is this?

Question 3 options:

a)

Product/services differentiation competitive advantage

b)

Cost competitive advantage

c)

Niche competitive advantage

d)

Situational competitive advantage

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