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A small electronics company has begun production of a line of high - quality, professional studio - model components targeted at audiophiles who shop at
A small electronics company has begun production of a line of highquality, professional studiomodel components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the electronics company distribute its new products? MC: AUse its established indirect marketing channel. B Distribute directly to mass market consumers. C Distribute through agents that sell to specialty electronics stores that would feature the new line. D Sell directly to specialty electronics stores that would feature the new line. E Establish its own chain of electronics retail stores.
A small electronics company has begun production of a line of highquality, professional studiomodel components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the electronics company distribute its new products? MC: AUse its established indirect marketing channel. B Distribute directly to mass market consumers. C Distribute through agents that sell to specialty electronics stores that would feature the new line. D Sell directly to specialty electronics stores that would feature the new line. E Establish its own chain of electronics retail stores.
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