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A small herbal tea company created new blends of tea. Rather than spending too much time on the tea blends, it created strippeddown packaging with

A small herbal tea company created new blends of tea. Rather than spending too much time on the tea blends, it created strippeddown packaging with the new blends and did a limited launch to a group of users. This company was using which method to better insure its products hit the mark for its market?
lean startup methodology
traditional new-product development
user-centered design
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