Question
A small Hong Kong company has been manufacturing its valuable medical products with its unique biotechnology know-how, which has been patented. They have been doing
A small Hong Kong company has been manufacturing its valuable medical products with its unique biotechnology know-how, which has been patented. They have been doing well in Hong Kong and now considering how they can serve the Asian market. The cost of investment in manufacturing facilities and marketing networks will be a major consideration, but it is not outside its reach. An entry option being considered by the boss of the company is to manufacture the products at home and let foreign sales agents handle marketing.
Assume you are a member of the senior management, propose and explain two more feasible entry options for the consideration of your boss. Recommend one option to your boss based on these three options. Justify and explain your recommendation in detail.
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