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A small Los Angeles pet shop has organized a local pet fair since 1985 and used the unregistered mark Friends Together Day. Last year, a

  1. A small Los Angeles pet shop has organized a local pet fair since 1985 and used the unregistered mark Friends Together Day. Last year, a group of celebrity film producers formed Friends Together Television, a studio that produces and distributes high-budget, pet-themed TV shows. The founders of Friends Together Television had never heard of Friends Together Day. In fact, only a few hundred pet owners in Los Angeles have heard of Friends Together Day and the mark has never been used outside of Southern California. Is there a sufficient likelihood of confusion for the owners of Friends Together Day to successfully sue Friends Together Television for infringement? Why or why not?

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