A small neighbourhood furniture retailer has approached Sebastian Agosta (one of our guest speakers who runs a digital marketing business) with a budget of $500/month to develop and implement a digital marketing strategy utilizing any of the "Core 6 Digital Marketing Tactics" in addition to any secondary ones from Chapter 13.

a. Using the concepts discussed in this course, please plan a comprehensive digital marketing strategy for Sebastian to present to the client. Within your answer, please include steps for implementation and timing, outline the 6 main digital tactics highlighting which you recommend using, not using, and why, and provide a detailed explanation throughout. (7 Marks)

b. If the furniture designer was able to increase their budget to $50,000/month, how would you change your strategy? Please be detailed in your answer.