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A sneakerhead who spends all of his savings on Nike shoes is so brand loyal that he refuses to believe an objective review article that

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A sneakerhead who spends all of his savings on Nike shoes is so brand loyal that he refuses to believe an objective review article that says Adidas shoes are better quality than Nike shoes. What psychological phenomenon is this person demonstrating? Select one: a. Subliminal perception b. Exclusive attention c. Brand determinism d. Selective attention e. Selective distortion

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