A social media crisis is any social media activity that can hurt a company's reputation or ability to conduct business.

Instructions

1. Find an example of a company or brand that has encountered a social media crisis. (something in the recent years)
   • What is the company?
   • What was the crisis? Include pictures if available
   • How was the crisis identified?
   • How did the company respond to the crisis?
   • How long did it take to respond to the crisis?
   • Was the response received well by the public? If not, how could the response be improved upon?
   • Could the crisis have been avoided? If so, how?
   • What steps can the company take to prevent a future crisis?